Every innovation counts when it comes to staying on top of the hotel industry.
Digitization and efficiency are mandatory to make the most of your facilities.
One way resorts and hotels can significantly boost their appeal and revenue is by implementing a system to prioritize their spas and wellness centers.
After launching our Spa Booking System at STAY, we identified four key reasons to digitize your spa, drawing insights from a successful case study with Barceló Fuerteventura Beach Resort.
1. Increase visibility
A spa can be a major attraction in a resort, enhancing the guest experience and driving upselling opportunities. However, visibility is crucial.
Traditionally, information about spa services might have been provided at check-in, only to be forgotten by guests later. By integrating spa services into your hotel's app, guests can easily access information and make reservations anytime.
This constant visibility through an all-in-one app can increase bookings and revenue.
Case study insight
Barceló Fuerteventura's implementation of STAY's Spa Booking System significantly boosted its spa's visibility.
According to Vanessa Díaz, the director of Thalasso Wellness, Fitness & Sport at Barceló, integrating spa services into the hotel's app helped guests easily see and book treatments. This approach led to a fourfold increase in spa revenues.
"Through the Barceló app by STAY, guests can do practically everything from their smartphones, including booking spa treatments. This convenience has been key to increasing our bookings."
2. Attract non-resident clients
Digitalizing your spa services benefits hotel guests and can attract local residents. You can tap into a broader customer base by making it easy for non-hotel guests to access and book spa treatments through an app. This approach fills up your booking slots and turns your spa into a community hub.
This is especially true if your center has more facilities, such as tennis courts, football fields, paddle courts, a gym, etc. Again, it is all about maximizing your facilities and finding the best way to promote and optimize your center.
Case study insight
Vanessa Díaz designed a strategy to attract local residents to Barceló Fuerteventura's spa. Local residents can now easily see the spa's offerings and book treatments by digitizing the facility reservation system through STAY.
This initiative resulted in a significant increase in revenue, proving the value of reaching out to the local community.
"Our goal was to make the spa a reference point for locals, not just guests. The digital booking system was essential in achieving this."
3. Streamline operations
Managing spa appointments, treatments, and facilities can be time-consuming and prone to human error. Digital solutions can automate many of these processes, ensuring that reservations are accurately recorded and confirmations are sent promptly.
This improves the guest experience and frees up staff to focus on providing personalized service.
Case study insight
STAY helped Barceló Fuerteventura streamline its operations by automating the reservation process. The system's ability to handle bookings and confirmations reduced the staff's workload and minimized errors.
This efficiency allowed the staff to concentrate on enhancing guest interactions and delivering exceptional service.
"The STAY's Spa Booking System is designed to handle the specific needs of our resort's spa, integrating seamlessly with our other hotel systems. It has significantly reduced operational errors and improved our efficiency."
4. Focus on what matters most by making life easier for guests and staff
An all-in-one digital solution for your spa can significantly enhance the experience for guests and staff.
For guests, it provides a seamless and convenient way to book treatments. For staff, it reduces the burden of managing reservations manually and allows them to focus on what they do best—caring for guests.
While fantastic spa solutions are on the market, we have realized that hotels typically use basic actions to simplify booking facilities and treatments for both the client and the staff.
That’s why we’ve focused on the relevant functionalities based on our clients’ demands.
Focusing on what matters the most helps offer our Spa Booking System solution at a much lower price than the rest of the functionalities.
For example, it is crucial, that the staff can set the necessary time between bookings to prepare the facilities after a treatment.
Case study insight
The implementation of STAY at Barceló Fuerteventura received positive feedback from both guests and staff.
The system's user-friendly interface made it easy for staff to manage bookings through the CMS and for guests to access spa services. Vanessa Díaz highlighted that the staff was particularly happy with the system, as it simplified their tasks and improved overall efficiency.
"Our staff loves the simplicity of the STAY's Spa Booking System, and guests appreciate the ease of booking treatments. It's a win-win."
Conclusion
Digitalizing your spa and wellness center is a strategic move that can enhance visibility, attract local customers, streamline operations, and improve guest and staff satisfaction.
As demonstrated by Barceló Fuerteventura's success with our Spa Booking System, these benefits can lead to substantial revenue increases and a better overall experience for everyone involved.
By integrating a comprehensive digital solution into your spa operations, you not only keep up with technological trends but also create a more efficient and appealing environment that meets the needs of modern guests.
